Travel as Creative Fuel: How Seeing the World Makes You a Better Marketer
How Travel Changes the Way You See Everything Whenever I travel, something inside me shifts. It’s not just the excitement of seeing new places or tasting new foods. It’s the way every trip quietly rewires how I look at the world. As a marketer, that’s where the magic happens. Marketing is all about understanding people, […]
The Rise of Purpose-Driven Influencer Marketing
How Influencer Marketing Lost Its Way A few years ago, influencer marketing felt like the shiny new toy of the digital world. Brands raced to collaborate with anyone who had a large following, hoping visibility alone would translate into sales. Suddenly every post was an ad, every caption had a discount code, and audiences started […]